American Honda Motor Co., Inc., was founded in 1959 as the U.S. sales and marketing subsidiary of Honda Motor Co., Ltd. Honda currently produces automobiles, motorcycles, all-terrain vehicles, lawn-care equipment and engines at its eleven major U.S. manufacturing operations, using domestic and globally sourced parts. Honda's long-standing commitment to the support and success of the nation's Historically Black Colleges and Universities began more than 20 years ago with the establishment of the Honda Campus All-Star Challenge, a program designed to showcase the academic gifts and prowess of HBCU students. American Honda established Honda Battle of the Bands ten years ago as an effort to support HBCU music programs.
http://www.hondabattleofthebands.com/tickets
The Honda Battle of the Bands (HBOB) is an annual national program showcasing the pageantry, showmanship and musicianship of the Historically Black College and University (HBCU) Marching Bands. Created in 2002 by American Honda Motor Co., Inc., HBOB brings together the African-American community, African-American leaders and marching band fans to celebrate, support and recognize the unique academic and cultural experience at America's HBCUs. Over the past 10 years, Honda has awarded nearly $2 million in music scholarships to the HBCUs through HBOB, and HBOB has entertained more than half-a-million fans at Atlanta's Georgia Dome.
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